How can the implementation of a QMS impact an organization's overall image?

Implementing a Quality Management System (QMS) can significantly enhance a company's credibility, which is why this is the correct choice. A well-established QMS demonstrates a commitment to quality and customer satisfaction. It shows that the organization is diligent about meeting customers' needs and continuously improving its processes and products. When stakeholders, customers, and business partners recognize this commitment, it contributes positively to the organization's reputation.

Additionally, achieving certifications like ISO 9001 provides an added layer of assurance to consumers and clients regarding the quality of products and services offered by the company. This certification is often viewed as a mark of quality and reliability, thus elevating the organization's standing in the market.

The other options do not capture the comprehensive benefits of a QMS. Restricting marketing efforts is not an outcome of implementing a QMS; instead, it often provides leverage in marketing efforts by showcasing quality assurance. The assertion that a QMS has no effect on public perception underplays the visible advantages of customer confidence and satisfaction that arise from quality management practices. Finally, while a QMS does improve internal processes, its benefits clearly extend beyond just internal operations to encompass external perceptions and relationships.